More Marketing Morons

According to Ad Age, Pontiac is shifting its advertising efforts toward media that appeal to younger audiences such as video game tie-ins, Web ads and spots on sports channels and late-night shows.The logic of this is perfectly idiotic and, as such, perfectly in line with the brainless reflexes of so many marketers. (See Aiming Low) A few facts:1. The average Pontiac buyer is over 50.2. Baby