If Advertising Isn't Driving You Crazy, You're Not Paying Attention

A little over a year ago my agency pitched an account.

The pitch process took 4 months, entailed 4 different rounds of presentations and included three different consulting companies -- one "search" consultant, one "fee" consultant, and one "production cost" consultant.

Halfway into the pitch process the ceo of the company got fired. They hired a new ceo. He had previously been their ceo but

Currency Across The Ecosystem

Stop the presses.

The Interactive Advertising Bureau, the Association of National Advertisers, and the American Association of Advertising Agencies, along with Bain & Company and MediaLink are banding together in the hope of  "Making Measurement Make Sense."

This should be good for a few laughs.

Apparently, what this fuster-cluck is all about is finding a way to take all the incomprehensible,

The Usual Nonsense

In a piece several weeks ago in Adweek called A Critical Turning Point for Online Video Advertising, a young lady who works for a "digital ad fulfillment company" laments...
"Consumer behavior has shifted, yet online video represents only 7% of the ad market"She further goes on to say...
"In 2010, it became overwhelmingly evident that online video sites had found the right formula for  delivering