Accidental Branding

Digital media genius Cory Treffiletti (not just a smart guy but, more importantly, a regular TAC reader) wrote a recent post about a new book he reviewed entitled "Accidental Branding".While I haven't read the book (it has not been published yet), it appears to be about something I have discussed here before -- that branding, to a large extent, is a by-product.Here's an excerpt from a piece on