Annals Of Marketing

Montblanc, the Swiss penmaker, has introduced a fountain pen to commemorate Mahatma Gandhi.The limited edition pen has an 18-carat solid gold, rhodium plated (whatever the hell that is) nib and is engraved with Gandhi's image.It sells for about $25,000.Montblanc's chief knucklehead in India said that the pen embodies Gandhi's "timeless philosophy of non-violence and respect for all living