Rabu, 14 April 2010

Does Marketing Make You Stupid?

It's amazing how quickly otherwise intelligent people become knuckleheads when exposed to marketing.

I am often invited by clients to attend confabs about sales and marketing. Over the years I have met many staff members of these client organizations. Some have been in sales, some in operations, some in finance, some in manufacturing.

As many corporations will do, sometimes these clients will

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