Kamis, 23 September 2010

Analyzing Everything And Understanding Nothing

Sometime in the near future, advertising pundits will look back at the current era and reach the conclusion that we blew it.

They'll say we were focused on everything but the problem.

We had dashboards and metrics and click-throughs and webisodes and branded entertainment and a whole galaxy of new and used media outlets...but what we didn't have was very good advertising.

It seems silly to

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