Senin, 14 Maret 2011

If Advertising Isn't Driving You Crazy, You're Not Paying Attention

A little over a year ago my agency pitched an account.

The pitch process took 4 months, entailed 4 different rounds of presentations and included three different consulting companies -- one "search" consultant, one "fee" consultant, and one "production cost" consultant.

Halfway into the pitch process the ceo of the company got fired. They hired a new ceo. He had previously been their ceo but

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