The other day I did a little calculation of the benefits I have accrued from writing this blog. Here's how it turned out:
Dollars earned...........................................................0
Clients won................................................................0
Fabulous tables at elegant restaurants.....................0
Invitations to be on "expert panels".........................0
Selasa, 14 September 2010
Senin, 13 September 2010
The Amazing, Invisible TiVo Effect
"...advertisers and television programmers must devise new strategies for combating the potentially disastrous effects of ad skipping." Jupiter Media
No technological development has created more hysteria and hand-wringing in the ad industry than the adoption of the DVR.
Over the past few years, the science department here at Ad Contrarian World Heaqdquarters has tried to counterbalance the
No technological development has created more hysteria and hand-wringing in the ad industry than the adoption of the DVR.
Over the past few years, the science department here at Ad Contrarian World Heaqdquarters has tried to counterbalance the
Jumat, 10 September 2010
Friday Is My Day
Okay, But What Will The Fourth Half Be?
At some big Google supergeek festival yesterday, Master of the Universe Sergey Brin said he wants Google to become the "third half of your brain."
More Eco-Scammers
Last week we wrote a post called The Eco-Marketing Scam about the hypocrisy of "green" corporations. Well, they're not alone. Our civic leaders are apparently equally capable of eco-hypocrisy
At some big Google supergeek festival yesterday, Master of the Universe Sergey Brin said he wants Google to become the "third half of your brain."
More Eco-Scammers
Last week we wrote a post called The Eco-Marketing Scam about the hypocrisy of "green" corporations. Well, they're not alone. Our civic leaders are apparently equally capable of eco-hypocrisy
Rabu, 08 September 2010
Yet Another Crank Theory
If you've been alive more than 45 minutes you've probably noticed something -- people do really stupid shit.
I don't mean stupid like misspelling February. I mean stupid like shooting meth, or piercing their eyelids, or watching Entertainment Tonight. The kind of stupid that can kill you or turn you into a zombie.
If you look deeply enough into any one person's life, I'm pretty sure you can
I don't mean stupid like misspelling February. I mean stupid like shooting meth, or piercing their eyelids, or watching Entertainment Tonight. The kind of stupid that can kill you or turn you into a zombie.
If you look deeply enough into any one person's life, I'm pretty sure you can
Selasa, 07 September 2010
Same Clowns, Different Circus
First I need to say that I don't know a thing about the break-up of Carmichael Lynch and Harley-Davidson.
Next, I'm going to pretend that I do.
Carmichael Lynch resigned the Harley-Davidson account last week. They had done terrific work for them for decades.
While the client didn't say, "the world is changing and these guys can't give us anything new," and the agency didn't come out and say,
Next, I'm going to pretend that I do.
Carmichael Lynch resigned the Harley-Davidson account last week. They had done terrific work for them for decades.
While the client didn't say, "the world is changing and these guys can't give us anything new," and the agency didn't come out and say,
Jumat, 03 September 2010
Everything Is Backwards
The Value of Education
A study by the Bureau of Motor Vehicles in the state of Indiana revealed that drivers under the age of 18 who took a driver's education course had nearly four times the number of car crashes as those who didn't.
Good Thing Obama Didn't Run For Middle School President
According to ABC News...the Nettleton (Mississippi) Middle School has a policy in which...
"... only white
A study by the Bureau of Motor Vehicles in the state of Indiana revealed that drivers under the age of 18 who took a driver's education course had nearly four times the number of car crashes as those who didn't.
Good Thing Obama Didn't Run For Middle School President
According to ABC News...the Nettleton (Mississippi) Middle School has a policy in which...
"... only white
Kamis, 02 September 2010
The Eco-Marketing Scam
Here at Ad Contrarian World Headquarters, we bow to no man in our appreciation of ducks and trees and beavers and lilacs and swamps and mud and bunnies and oxygen.
However, we also harbor deep suspicions about people who make a public spectacle of their supposed dedication to environmental purity. As far as we're concerned, the philosophical underpinnings of a virtuous life can be summed up very
However, we also harbor deep suspicions about people who make a public spectacle of their supposed dedication to environmental purity. As far as we're concerned, the philosophical underpinnings of a virtuous life can be summed up very
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