The Cluefree Manifesto

To many web maniacs, a pivotal moment occurred 10 years ago when something called "The Cluetrain Manifesto" was published.

The Cluetrain Manifesto was a foundational document in the "conversationalist" school of marketing. It included "95 Theses" in the style of Martin Luther, meant as a denunciation of contemporary marketing and a clarion call to a new, idealized age of marketing enabled by

Threat Level Purple

Here at TAC global headquarters, we try to stay as far away from politics and world events as possible. But since it's Christmas-New Years week and nobody's reading blogs anyway, what the hell...

The incompetence of our so-called "homeland security" system is breathtaking to behold.

The guy who almost blew up a plane over Detroit last week...
was reported to Nigerian authorities as a possible

How About the "Terrorist Differentness Ecosystem Dashboard?"

Regular readers know I like to divide the people of the ad world into two species: simplifiers and complicators.

This also applies to the non-advertising world.

I evaluate the potential efficacy of social and political activities by whether they are making things more simple or more complicated.  Generally, things that make the world simpler succeed, and things that make the world more

Hack Attack

Someone hacked my blog, posted stuff, erased all comments, and sent emails from my account. If you received anything you weren't expecting from me, delete it.

The Sky Is Falling. This Time We Mean It.

Since the dawn of civilization, it’s been pretty clear that you can make a nice living predicting the end of the world.

While "experts" have been predicting it with great regularity for thousands of years, so far we're still here drinking coffee and reading blogs.

One of the interesting things about this decade has been the impressive increase in the amount of media hysteria and the depressing

The Social Media Contradiction

If you are inclined to believe The World's Most Unscientific Social Media Survey, which we conducted here last week, then there is something very interesting going on.

What's happening is that all the hype about social media is working. 

Social media evangelists have been very successful at convincing marketers that they need to engage in social media despite the fact that those who have been

Decade of the Decade

Good news.

Only 10 more days until all the Bullshit of the Decade stuff goes away.

No more Man of the Decade, or Movie of the Decade, or Agency of the Decade, or Cheesecake of the Decade for another 10 years.

No more App of the Decade, or Spot of the Decade, or Widget of the Decade.

No more Golfer of the Decade, or Song of the Decade, or Woman of the Decade, or Story of the Decade.

All