Anyone Have The Daypart?

Thoughts Of The Week
Thanks to David Burn of AdPulp for my two favorite quotes of the week. (He didn't write 'em, he reported 'em)
"Decision makers in every business, from entrepreneurs to local business owners to executives at enterprise organization are learning to appreciate the prospectus of social media and its promise to materialize a brighter, more interactive and customer-focused

Battle Of The B.S. Artists

Okay Ad Contras, I have a question for you. Who's more full of it -- traditional advertising brand babblers, or new age digi-drivelers?

It's up to you to decide!

To prime the pump, I'm going to give you one example of each. First, a real sample of traditional ad baloney and then a real sample of new age web-blather.

Here's some nice traditional brand babble
"Brand Footprint utilizes sales,

Zealots, Maniacs, and Hustlers

I am frequently accused of being anti web marketing. I'm getting tired of responding to these accusations all the time, so I've decided that every few months I'm just going to re-publish this post from July 2009.

Here at The Ad Contrarian global headquarters, we've developed a reputation for being anti-digital media and pro-traditional media.

We are neither.

We have no personal interest in,

Bean Counter B*st*rds

My friends, I'm afraid our colleagues don't respect us much anymore.

Sure, they give us fancy titles (Chief Marketing Officer, Worldwide Creative Director) but they don't really seem to take our titles very seriously. (Why can't they respect our titles? Don't they realize we're only going to have them for 18 months? What's the harm?)

Lately, they've been asking to "see the stuff" before it goes

An Open Letter To Email Marketers

Dear Email Marketer,

I realize that it's not very expensive for you to send me email solicitations. Nonetheless, it is a waste of time and energy for you, and a source of irritation to me.

Since we are both busy people, and since neither of us is profiting from this effort, I thought I'd send you a list of things that I am not interested in. So here we go -- you may feel free to discontinue

Friday Follies

Fair Weather FansStarbucks has five times as many Facebook and Twitter fans as Dunkin' Donuts. What does it mean? Apparently not much. Dunkin' fans are 35% more likely to recommend the brand.*

Earthquakes Caused By Hotties
From Tuesday's New York Times
A senior Iranian cleric says women who wear immodest clothing and behave promiscuously are to blame for earthquakes. “Many women who do not

Who's Nielsen Trying To Fool?

Like most of you, I would like some reliable data about social media that I can take to my clients and say, "Look, social media isn't all hype. Here's some data to show that it really works."

Yesterday I finally thought I had some.

I received an email from Nielsen informing me that they were "releasing the results of an important new study."

The report is called "Understanding the Value of a