Big, Dumb, Expensive Super Bowl Ads

As advertisers get conned by agency and media hype into believing that their Super Bowl buys are just a promotional platform, they are forgetting something -- if the spots are no good, the rest is irrelevant.Continuing a dreadful trend, Super Bowl commercials got bigger, more expensive and stupider than ever this year. Production once again trumped concept.The majority were witless and unoriginal