Five Worst Creative Cliches

Next time you make a creative presentation, if you would like to avoid eye rolls and sudden creative death syndrome (SCDS), here are 5 ways not to describe your idea:1. Aspirational: Sounds like it's having trouble breathing.2. Edgy: Edgy was edgy in 1998. Edgy no longer edgy.3. Hard-hitting: This means "We did exactly the kind of dumb-shit idea you wanted, Ms. Client. Aren't we good at kissing