Pepsi Drinking The Kool-Aid

Pepsi is going all unconventional and artsy on us.They're introducing a new beverage called Tava with websites, music downloads, "brand experiences", blah, blah, blah. In other words, the the full pantheon of over-priced, under-performing, traditional "non-traditional" marketing gimmicks.They'll be giving free samples to employees of Apple, Google and MTV. Dude, how cool is that? But wait,