Snatching Defeat From Jaws Of Victory

Thanks to guest blogger John Joss for this contributionExamples of ‘new, improved’ product design of staggering stupidity that replaces a functional and effective product abound. Few examples plumb the depths of Schering-Plough’s raging incompetence with its Tinactin, an athlete’s-foot cure used by millions. Fewer are now using it, because the ‘new, improved’ packaging is deeply dysfunctional.The