The Long Trail of Baloney

Another pillar of Web 2.0 is crumbling. It looks like The Long Tail is just a tall tale.The Long Tail theory, developed by Wired editor Chris Anderson, proposed that the web made it possible to make more money selling niche products to niche markets than selling hit products to a mass market. In other words, Amazon could make more money selling erudite books to humanities majors than selling