Why The Web Is A Lousy Ad Medium

What if you picked up the telephone and instead of getting a dial tone you got an ad?What if you picked up a dictionary and instead of finding a definition you found an ad?In both cases you'd be angry. Why? Because the telephone is a medium of communication and you don't want to be slowed down. The dictionary is a medium of information and you don't want to be sidetracked.On the other hand, you