Annals Of Branding

With all the bullshit that marketers generate about branding, you'd think they could at least get something right about a brand.TAC was driving in San Jose, CA a few weeks ago. We passed by Extended Stay Deluxe. According to their website, there are more than 680 Extended Stay places in the US and Canada.Apparently, however, Extended Stay Deluxe is such an idiotic name, they have to put a big red