Brought To You By Your Central New Mexico Chrysler-Jeep Dealers

Recently, in Creative For Carpetbaggers, I commented on the idiotic ways that big companies moving into new markets always try to associate themselves with the area, and usually get all caught up in their underwear.Today I would like to put another really dumb advertising tradition in the crosshairs -- superficial localization.Let's start at the beginning.The general purpose of advertising is to