"Social Media" vs "I Don't Know": It's A Tie

Earlier this week, in The Enduring Power of Piffle and The Drivel Machine, we took a nice hard swing at the qualitative side of social media i.e., the baloney that social media hustlers are filling gullible marketers full of. Today we take a look at some quantitative data on social media and see what marketers have to say about its effectiveness.As we know, the answer to all problems is social