Rabu, 12 Mei 2010

The One Thing You Can Never Believe: People

From the Economist...
...one of the oddest and most consistent findings of television research: that people seem unaware of their own behaviour. In surveys they almost always underestimate how much television they watch, and greatly overstate the extent to which they watch video in any other form (See chart below -- TAC). In particular, they underestimate their consumption of live television

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