Kamis, 20 Mei 2010

Why Creatives Are Always Confused

As you stroll the halls of an ad agency you often encounter people wearing baseball caps, wandering aimlessly and muttering to themselves.

We call these people "creatives." They are the ones who make the ads.

They are always confused. Here's why.

They are pressured by their leaders to do "great" work. But when they do, they usually get reprimanded for not being "on strategy."

They are

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