Rabu, 21 Juli 2010

Emotional Connections vs. Logical Connections

I've been on vacation for a while and I know some of you need a little something to get upset about, so here's a little piece of past contrariana.

On many occasions I have poked fun at "branding," "brand babble" and their many incompetent practitioners. And while that is great fun, there are some serious points to be made.



There are a few product categories that are highly reliant on brand

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