Senin, 26 Juli 2010

The Amazing Blindness of Marketers

One of the long-running themes of this blog is how the marketing and advertising world have lost touch with reality .

There are two major manifestations of this disconnection. As you might expect from an industry as confused as ours, they are contradictory.

First is the delusional religion of the shiny new object. It is a tendency to fall in love with whatever is new. It is a future-fantasy

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