For several years now, we at Ad Contrarian Global Headquarters have been ranting about the astonishing stupidity of marketers for relentlessly chasing young people and ignoring people over 50.
Just to recap the case:
People over 50 control over 75% of the financial assets of the US.
Baby boomers dominate 94% of all consumer packaged goods categories.
They purchase almost 40% of consumer packaged
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