Jumat, 12 November 2010

The Facebook Enigma

An online article from The Wall Street Journal yesterday called "Valuing Facebook's Ads" reinforces the nagging doubts I have about the value of advertising on Facebook.

Amazingly, Facebook has a 24 share of all display advertising on the web. This is more than twice the share of its next rival.

The problem, though, is that it only has a 9.5 share of display advertising dollars.

In other words

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