Intro To My New Book

I recently spent several weeks away from this blog trying to finish up a new book I've been working on called 101 Contrarian Ideas About Advertising. Here is the intro to the book.

Introduction

The title of this book is 101 Contrarian Ideas About Advertising. But, as you'll see, there are actually 105. You paid for 101, but you're getting 105. Consequently, you owe me four contrarian ideas.