For a hack copywriter, nothing gets your blood pumping like the prospect of writing a spot for the Super Bowl. (Well, that and being introduced to an impressionable young account coordinator. But that's another story...)
I had my chance at Super Bowl glory.
In 1998, my agency had an account called Vivus. Vivus had developed a product called Muse. Muse was the first of the "new-age" erectile
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