And Speaking of Churchill

Yesterday we posted a quote from Winston Churchill. Apropos Sir Winston, guest blogger Simon Billing contributes this piece on the silliness of focus groups.May 28, 1940The Rt. Hon. W.S. ChurchillThe House of CommonsLondon W1Sir,Please find below the results of our focus groups on the speech you intend to make before Parliament next week. Please note that this research is qualitative in nature

Reality Check

"However beautiful the strategy, you should occasionally look at the results."--Winston ChurchillSUBSCRIBE TO THE AD CONTRARIAN