Marketing U

DOTAC (Daughter of the Ad Contrarian) is going to college in September, which means we went shopping for colleges this year.The best visit we had, and the school DOTAC fell in love with, followed some universal principles of marketing.First, they treated the customer right. When we arrived, they had DOTAC's schedule for the visit clearly and personally printed for her. She knew exactly what she

Marketing Tips for Geniuses

DOTAC (Daughter of the Ad Contrarian) is in full college application mode, which means we've been traveling around looking at colleges. We've met some genius-type people on our visits but have witnessed some woefully inadequate marketing practices. If you're a college or university marketing or admissions officer, here are some tips:1. A visiting high school senior bases about 99% of his/her