Murder Most Productive

In Death by Branding TAC asserted that Southwest Airlines was on the way to ruining their brand with "branding."What makes their campaign so awful is that they're trying to convince business travelers that flying Southwest will make us more productive. Right. That's the big airline issue for me. Not price. Not schedule. Not comfort. Not reliability."Bob, what airline you wanna take?""I don't know

Death By Branding

Southwest Airlines better be careful. They have been a great example of how the best way to build a brand is with product advertising. They are now on the road to proving how the best way to kill a brand is with "branding."Here we have an airline that offers the worst flying experience in the nation. But they haven't wasted their money trying to make us love them. Instead, they have wisely spent