Senin, 10 November 2008
I Made Out With Julia Louis-Dreyfus
It's true. And, to be honest, it wasn't all that great.Here's what happened. The other night I dreamed that Julia and I were working together. It wasn't clear what we were working on, but it was definitely something very creative.After work we headed home. I walked with her to someplace like the NYC subway. It was like the NYC subway in the sense that it was a public transportation site. It was
Sabtu, 08 November 2008
Washington Post Admits Bias
In a post last week, TAC excoriated the press for its bias toward Barack Obama during the presidential campaign.Several commenters took me to task.Today, however The Washington Post admitted its bias. Their ombudsman, Deborah Howell, had this to say..."...readers have been consistently critical of ... what they saw as a tilt toward Democrat Barack Obama. My surveys, which ended on Election Day,
Jumat, 07 November 2008
Will The Recession Help TV?
We conclude "Recession Week" today with two guest posts. The first is by Susan Bandura.Now that even The Wall Street Journal has admitted we are in a recession, everyone has run amok with dire predictions about marketing and advertising.The online world remains relatively upbeat, knowing that the Internet is still attracting plenty of viewers, and that online advertising is way cheaper than more
Kamis, 06 November 2008
Hard-Time Lessons From Grandpa Red
It's "Recession Week" here at TAC. I've asked some of my colleagues to give us their thoughts about advertising during a recession.Today's guest post is by Jimmy Cabral.My grandfather prepared me for a recession. Grandpa Red grew up in an orphanage in Healdsburg, CA. Times were tough and his mother couldn’t afford to take care of him.He worked hard his whole life and appreciated the money he
Rabu, 05 November 2008
Dangers Of A Biased Press
I voted for Barack Obama and I'm glad he won. I hope he becomes a great president. Lord knows we need one.Now the bad news. I've been thoroughly disgusted by press bias in his favor.As someone who is a "communications professional," I have a healthy regard for the difference between what I do in advertising -- advocacy -- and what the press is supposed to do -- report facts.Press favoritism has
Selasa, 04 November 2008
Good Strategy For Bad Times
This guest post is by Sharon Krinsky. Yesterday, Sharon described the three types of businesses and how the wisdom of advertising during recessionary periods was different for each. Today she talks about creative and media strategy for a recession.During difficult times it's more important than ever to be practical and realistic about what you're trying to achieve by spending money on advertising
Senin, 03 November 2008
Advertising In A Recession: Yes or No?
It's "Recession Week" here at TAC. I've asked some of my colleagues to give us their thoughts about advertising during a recession. Today's guest post is by Sharon Krinsky.Whenever there’s a serious economic downturn there are always two knee-jerk reactions:1. Advertisers cut their ad budgets.2. Ad executives say they shouldn’t.Who’s right? Well, that depends on who you are.In order to have an
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