Advertising In A Recession: Yes or No?

It's "Recession Week" here at TAC. I've asked some of my colleagues to give us their thoughts about advertising during a recession. Today's guest post is by Sharon Krinsky.Whenever there’s a serious economic downturn there are always two knee-jerk reactions:1. Advertisers cut their ad budgets.2. Ad executives say they shouldn’t.Who’s right? Well, that depends on who you are.In order to have an