Sure To Fail

According to The New York Times, diving into the pool of idiotic online ideas this week is Coors Light. They are launching a "Code Blue" social media application on Facebook.“We talk a lot internally about ‘360-ing’ our innovations,” said Andy England, chief marketing officer at Coors Brewing...Wow. 360-ing the innovations.And what exactly is this innovation? It's the label that turns blue when

The First Annual TAC Pledge Drive

Here at TAC, we work hours and hours every day (okay, minutes and minutes on weekdays) to provide you with the kind of crabby, peevish, crusty, grumpy, and grouchy opinions you need to get your advertising day off on the wrong foot. And, in advertising, if it wasn't for the wrong foot, we wouldn't have any foot at all.Here's what we need you to do. See that silly orange thing on the right near

Don't Miss This

The Ad Contrarian was a guest blogger on Copyblogger yesterday. Be sure to check it out.

Everything You Need To Know About Branding On One Little Page

I’ve been accused of being brand illiterate, brand insensitive, brand averse, and otherwise ignorant of the power and meaning of brands.I plead kinda not guilty.My beef with the brand babblers is not about the importance of brands, but about how you build them.To get some ammunition for my argument, I decided to do some research. I went to Amazon and I typed in the word branding. Up popped 29,777

Our Thought For Today

I used to work with a guy who said, "In advertising, nothing very good or very bad lasts very long."I guess he never met George Zimmer.

You Can't Stop The Graph

"Ad Contrarian," people often say to me, "how come you're always so nonchalant while the rest of us are so aggravated?"I say, "Sit down my friend and let's talk." Then I light my pipe, kick off my slippers, and sit back in my rocker."We humans have been around this sorry planet for about 200,000 years. The planet has been around for 4.5 billion years. So what portion of the Earth's life have we

Rock 'n Roll Officially Dead

Over the years, the Rock 'n Roll Hall of Fame has made some inexplicable decisions -- Blondie (yuk), The Mamas and the Papas (triple gooey yuk), Leonard Cohen (rock 'n roll?), Miles Davis (huh?) But this year, they went too far. Apparently, for the first time, they let deaf people vote.Electing The Dave Clark Five to the Rock 'n Roll Hall of Fame is like electing Neifi Perez to the Baseball Hall