Everything You Need To Know About Branding On One Little Page

I’ve been accused of being brand illiterate, brand insensitive, brand averse, and otherwise ignorant of the power and meaning of brands.I plead kinda not guilty.My beef with the brand babblers is not about the importance of brands, but about how you build them.To get some ammunition for my argument, I decided to do some research. I went to Amazon and I typed in the word branding. Up popped 29,777