Visiting The Land Of Make-Believe

Today, once again, we visit the land of make-believe.It's a land that is inhabited by a new species of human being. These new humans are very young and they're very different from us.They don't use or believe traditional media. They don't like to be marketed to.They get their information online -- where they develop brand relationships and have conversations with and about brands.They hate

Congratulations, Mr. President

Congratulations President Obama on winning the coveted Titanium Prize for your presidential advertising at the Cannes Advertising Festival. I'm sure it must be one of your proudest moments.Also congratulations are in order for Mahmoud Ahmadinejad who won the Uranium Prize, and Kim Jong Il who won the Plutonium Prize.This Could Happen To You!Just in case you ever get the urge to to pontificate

Disintermediating The Extraterrestrials

Apparently, there aren't enough annoying opinions about advertising. Now we have politicians weighing in.Big Al Gore took some time off from saving the universe a few weeks ago to help us save the ad industry.Al explained that the future of advertising is -- take a deep breath -- VCAMs: Viewer Created Ad Messages.Al, who is co-founder of Current TV (a cable network that relies heavily on viewer

Take The "ARE YOU FACEBOOK-DUMB OR TWITTER-DUMB?" Quiz

Which kind of dumb are you?Here at TAC global headquarters, we have divided the world into two kinds of people -- those who are "Facebook-dumb," and those who are "Twitter-dumb."Facebook-dumb people think the world is interested in their pathetic lives. Twitter-dumb people think the world is interested in their idiotic

Someone Please Explain

I rarely criticize other agency's work. It's too easy to be a creative genius/cheap shot artist when you don't have to deal with the problems or the clients.But I have to say, Wendy's recent campaign has me completely baffled. "It's waaaay better than fast food.(R) It's Wendy's."Here's why I'm confused:Everyone in the world, except apparently Wendy's, knows that it is fast food.The 30% of the

Robbie And Ruthie Talk About Pickles

The phone rings:ROBBIE: Hello.

RUTHIE: Robert, it's your Aunt Ruthie.

ROBBIE: Hi Ruthie.

RUTHIE: Hello, darling.

ROBBIE: What's up?

RUTHIE: I'm calling to ask a favor.

ROBBIE: Sure.

RUTHIE: My pickles are selling very well, and Big Save says they'll put them in their supermarkets all across the country, but I have to do some advertising. So I thought as long as my nephew is a big

Please, God, Not Again

From The New York Times, advertising column last Wednesday:The growing prominence of the ’60s is partly a result of the election of Barack Obama, whose paeans to hope and youthful followers bring to mind the idealism associated with the ’60s.The decade “evokes a time when young people were seeking to change society,” said Tim Ellis, vice president for marketing at Volkswagen of America in