Someone Please Explain

I rarely criticize other agency's work. It's too easy to be a creative genius/cheap shot artist when you don't have to deal with the problems or the clients.But I have to say, Wendy's recent campaign has me completely baffled. "It's waaaay better than fast food.(R) It's Wendy's."Here's why I'm confused:Everyone in the world, except apparently Wendy's, knows that it is fast food.The 30% of the