Crazy Blogger Uncovers Evil Sexist Plot

The web advertising bubble is out of control, right?

Anyone who looks at the facts about web advertising has to conclude that while there are some people who know what they're doing, most web advertisers might as well stand on the roof and make paper airplanes out of thousand dollar bills.

So the other night I had a thought.

What if this whole web advertising thing is a big, fat sexist

Social Media Guru Disses Social Media Gurus

You can put this in your "You Can't Make This Shit Up" file.

Here we have a a social media guru sitting beach side in Cannes -- at her fabulous corporate cafe -- talking shit about social media gurus.

She tells us that social media gurus are full of crap, then she goes on to give a tour de force performance in impenetrable, incomprehensible social media gibberish...
"...interface and

Just Wait, You'll See

Here at Ad Contrarian World Headquarters, we've been at war with the "new age" advertising crowd for almost 3 years now.

They still can't understand the distinction between the popularity of the web and the dismal record of web advertising. They think that because the internet has become pervasive, internet advertising must be similarly powerful.

They are wrong.

We all learned to ignore banner

Nielsen Buries The Lead

The advertising industry is so intent on pumping up (some might say pimping up) web and mobile video, they can't even see the real world anymore.

Nielsen's "Three Screen Report" (which reports on TV, web, and mobile screen usage) for the first quarter of 2010 has some astounding data about viewing habits. But you'd never know it from reading their conclusions.

Here are the facts I found

How To Be Fabulously Successful

People often say to me, "Ad Contrarian, how can I be a fabulously successful online copywriter like you?"

Well, I'm here to tell you that you, too, can be famous and make millions of dollars and have super-hot nymphos crawling all over you.

What's the secret to online copywriting success? First, you need some words. Words are the building blocks of writing! Without words, writing is a

Why Clients Are Always Confused

A few weeks ago I wrote a post called "Why Creatives Are Always Confused." Today, it's clients' turn.

I have been in the advertising business now for about 200 years.

One of my quests while serving this lengthy sentence has been to try to find some universal truths about advertising. So far I've come up empty.

If someone like me -- who spends 14 hours a day thinking about advertising -- is

The Value Of A Customer's Hat

Yesterday, we talked about my problems with a study called The Value Of A Facebook Fan: An Empirical Review produced by a company called Syncapse. It purported to calculate a value for Facebook fanhood. Today we'll discuss another problem with the study.
 
After 18 pages of charts and graphs and marketing babble that occasionally resembles English, Syncapse concludes that the average