Kamis, 30 September 2010

Is The Pendulum Swinging?

I'm sure web maniacs must be having a hysterectomy over a piece in the New Yorker by Malcolm Gladwell called Small Change.

Gladwell challenges some of the nonsense of social media zealots about the web's power to affect important social changes.

I am not going to waste your time by writing a crappy abbreviated version of it. Instead you should read it.

Also, I suggest you read "The Rise of

Rabu, 29 September 2010

Take Me To Your Head Of The Office For Outer Space Affairs

Mazlan Othman, a Malaysian astrophysicist, is head of the UN’s Office for Outer Space Affairs. According to published reports, Ms. Othman is going to be responsible for co-ordinating mankind's response when extraterrestrials land.

Now, if you ask me, when the little green men come calling, they're going to talk to whomever the hell they want.

While the naive plans of the bureaucrats at the

Selasa, 28 September 2010

The Results Are In

Here are the results from the poll we did last week. The results are listed in descending order from most surprising to least.

Question: Which of the "Top 10 Double Secret Facts" surprised you most?

1. (17.35%) TV viewers are no more likely to leave the room during a commercial break than they are before or after the break.

2. (16.69%) Baby boomers dominate 94% of all consumer packaged goods

Senin, 27 September 2010

The Religion Of Marketing

Societies go through cycles of tolerance and intolerance. We see this phenomenon most clearly in the areas of politics and religion.

The cycle is often magnified in highly stressed systems, like the old Soviet Union. There would be periods of Stalinism followed by periods of glasnost.

One of the interesting aspects of the phenomenon is that the most severe forms of intolerant orthodoxy are

Jumat, 24 September 2010

Good News Friday

It's Friday and I have good news!

Good News For Gals
In case of emergency, just take your bra off!

This week a great new product was introduced called the Emergency Bra. It's a bra that turns into a gas mask.

That's right, you can't make this shit up.

"You have to be prepared all the time, at any place, at any moment, and practically every woman wears a bra," said the inventor of the

Kamis, 23 September 2010

Analyzing Everything And Understanding Nothing

Sometime in the near future, advertising pundits will look back at the current era and reach the conclusion that we blew it.

They'll say we were focused on everything but the problem.

We had dashboards and metrics and click-throughs and webisodes and branded entertainment and a whole galaxy of new and used media outlets...but what we didn't have was very good advertising.

It seems silly to

Rabu, 22 September 2010

I Heart NY

My favorite New York City joke goes like this:

A visitor to NYC is lost and walking down Broadway. He stops a New Yorker. "Excuse me," he says, "can you tell me where the Plaza Hotel is or should I go fuck myself?"

Last week, two of my partners and I were in New York for some meetings.

One evening, about midnight, on the way back to our hotel after a lovely dinner, one of my partners slipped