Amazing data from TiVo

If TiVo is teaching us nothing else, it's teaching us that all the noise agencies make about "rewarding" viewers is just the same old baloney. Agencies secretly would rather be in the entertainment business (hey, so would I) and they are always looking for a reason to re-define advertising as entertainment, thus the talk about "rewarding" viewers. Data from TiVo-ers, however, is telling quite a