Nailed

It has become an article of faith in the advertising and marketing world that traditional mass-market advertising is on the way out.From the New York Times, December 28, 2004:Jim Nail, principal analyst at Forrester Research, said, “You’re seeing the end of the era of mass marketing.”Well, it’s a few years later, and it seems to me I saw some Bud spots on the Super Bowl. Also, I seem to recall