Wait A Minute

Former Senate Minority Leader Everett Dirksen once said, “The three most important words in the English language are ‘wait a minute.’ ”Advertising and marketing people would be wise to take heed. There is no doubt that we are in a period of great change in the advertising world. What’s not so certain is how it’s changing or where it’s going. There’s a lot of hand-wringing and bloviating but not