Smelly Volvo Families, Part 2

On September 17, 2007, in Smelly Volvo Families, TAC predicted,"Volvo is making a classic marketing mistake. They are trying to be someone else.Instead of positioning themselves as a new, safer, more stylish Volvo they are aiming to be the second best BMW. I'm sure there's some marketing genius/account planner telling them that safety isn't enough and they have to make an "emotional bond" with