Hate To Say I Told You So, But...

New research from Media Life magazine confirms what TAC has been saying for quite some time about ad skipping. TAC has estimated that about 1.6 to 1.9% of spots are missed because of TiVo-ing and the like.Here's what Media Life (Jan 11, 2008) says:"Nearly all ads are viewed in DVR homes. "For the longest time the great fear among the broadcast networks and advertisers was that ad-skipping