Five Worst Creative Cliches

Next time you make a creative presentation, if you would like to avoid eye rolls and sudden creative death syndrome (SCDS), here are 5 ways not to describe your idea:1. Aspirational: Sounds like it's having trouble breathing.2. Edgy: Edgy was edgy in 1998. Edgy no longer edgy.3. Hard-hitting: This means "We did exactly the kind of dumb-shit idea you wanted, Ms. Client. Aren't we good at kissing

The Yellow and Brown Process

Prospective clients want to believe that there is a method to the madness.More and more, success in winning new clients is not about the effectiveness of the advertising you create, but about how clever you are at articulating a convincing process behind your creative endeavors.Well, there are processes for doing just about everything an agency does. But when it comes to creating ideas, sorry,