Cliche Update

The Calibrated Cliche Counter -- TAC's proprietary marketing claptrap detector - reports that "engagement" is losing steam and "conversation" is gaining momentum.Check out this blog post in which a guy named David Deal (apparently a marketing director for Avenue A/Razorfish) uses the word "conversation" 4 times in one paragraph. We call that "leveraging the bullshit." Congratulations to David!TAC