Simplifiers and Complicators

About a thousand years ago I wrote a piece for ADWEEK called "Simplifiers and Complicators". It was so long ago, ADWEEK wasn't even called ADWEEK. It was called MAC.Every now and then I run into someone who reminds me of the piece. It happened again last week.I can't remember the specifics of the article, but the point was that there are two kinds of people: people who simplify things and people