Lawyers and Research Ruin Everything

For those of us on the creative side of advertising, there is nothing more infuriating than having an idea nibbled to death by ducks. It doesn't take much to turn something good into shit.Just one wrong word, one extra word, or one bad thought and an idea that's unique and memorable becomes just one more bad ad.A million years ago, there was a very effective campaign for Band-Aid. It consisted of