Senin, 22 September 2008

Crisis Of Advertising, Part 3: Talent

This is Part 3 of a 5-part series on "The Crisis of Advertising." You can find the first two parts here: Part 1, and here: Part 2.TalentAt one point in my career I left the agency business for three years and did creative work directly for clients. During those three years I learned a very important lesson about ad agencies. Clients do not like working with us.They mostly laugh (behind our backs

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