Here at TAC Global Headquarters, we agree with the pundits who say the ad industry is all screwed up. However, we disagree with them about why it's screwed up. Over the next week or so, we're going to be looking at what's gone wrong, and why the business sucks so bad. Today's post is about consolidation.ConsolidationThere is one thing that the last 10 years has taught us about consolidation in
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