Account Planners Gone Wild

TAC is off the grid for a week. To keep the blog-addicted entertained, I will be re-posting some oldies but goodies. This post originally appeared on September 17, 2007The same day I posted "Smelly Volvo Families" an article appeared in Ad Age about the new Volvo campaign.The article focused on how Volvo's agency developed the idea for its new campaign. According to the article, the agency